Title: Successful Deployment of B2B Supply Chain Solutions in Japan: An Executive Perspective from a Manufacturer of Chemicals Abstract: In this presentation, a B2B manufacturer of chemicals will explain how his company has used best practices in supply chain management to increase revenue in Japan and lower costs. He will also address recent trends in Japan which affect the management of multinationals and what positive impact that may have on providers of supply chain solutions. His successful business model can apply to a variety of industries which are looking at ways to gain market share quickly and improve profitability at the same time. Bio: Julian Bashore serves as General Manager-Japan of both MacDermid Enthone Industrial Solutions and MacDermid Enthone Electronics Solutions, divisions of the US-based Platform Specialty Products Corporation (Platform). Listed on the New York Stock Exchange, Platform is a global, diversified producer of high-technology specialty chemicals, as well as a provider of technical services. The corporation specializes in the formulation of a broad range of solutions-oriented specialty chemicals that are sold to multiple industries, including agricultural, animal health, electronics, graphic arts, plating and offshore oil and gas production and drilling. Julian also sits on the board of the Japan Electronics Packaging and Circuits Association.